<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Rachel Meyer, Small Business Copywriter]]></title><description><![CDATA[Rachel Meyer Freelance]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 24 Oct 2026 01:41:54 GMT</lastBuildDate><atom:link href="https://rachelmeyerfreelance.wixsite.com/copywriter/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Great Email Breakdown: Darn Tough New Product Email]]></title><description><![CDATA[Who doesn’t love launching something new? There's nothing cooler than finally releasing that product you’ve spent so much time creating. It's only topped by seeing people use and enjoy it. But before you release your new product, you need to figure out how you’re going to promote it when launch day comes. Since I'm an email copywriter, I might be biased, but your email list is one of the first and best places to announce it. Email subscribers are the most engaged segment of your audience. By...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/great-email-breakdown-darn-tough-new-product-email</link><guid isPermaLink="false">6a8c50d027effade82b1155c</guid><category><![CDATA[Email Copywriting]]></category><pubDate>Wed, 16 Sep 2026 13:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_5154fcfba04342c6b99525dbc2b6192d~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[7 Ways to Improve Your Content Marketing for Better Results]]></title><description><![CDATA[Does this sound like you? You’ve gone all in on the content marketing game, excited by promises of reaching more customers and building stronger relationships. You’ve thrown everything you've got at it for several months, maybe even a year. But you aren’t seeing the results you were promised, and now you’re discouraged. Before you throw in the towel on this whole “content marketing” thing, pause for a moment and take a deep breath. It might just be that your content strategy needs a little...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/improve-your-content-marketing-results</link><guid isPermaLink="false">6a8c42072f1065208f2de621</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 02 Sep 2026 13:00:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_74842a6fa7f1412885a00c81c08148c2~mv2.jpg/v1/fit/w_1000,h_625,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Why I’ll Never Use AI as a Content Writer]]></title><description><![CDATA[AI is everywhere these days. It’s pushed at us from every angle, promising to make our lives better, easier, faster. But I’ll say it right now- I hate it. I don’t want AI in my Google Docs, cellphone, refrigerator, or anything else. It used to be a fun concept, but it's quickly proven to be anything but. As a creative, AI is especially frustrating. Everyone thinks you should use it for most things, if not everything. Because why should you do anything if you aren't doing it the most...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/content-writer-no-ai</link><guid isPermaLink="false">6a58eb3248b343e14f13310a</guid><category><![CDATA[Small Business Marketing]]></category><pubDate>Wed, 19 Aug 2026 13:00:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_fe98da2684514181bd7ba86b9c225da1~mv2.jpg/v1/fit/w_1000,h_634,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[10 Local Content Ideas for Your Small Business Blog]]></title><description><![CDATA[Local SEO is vital for businesses that want more customers in their area to find them. And one of my favorite ways to do that is via blogging. Not only will targeting local keywords help you rank better in search, but it'll help establish you as an authority in the area. The more both of those things happen, the more people show up at your storefront. But what should you write about? Get your notebook ready, because I have 10 local blog content ideas to inspire you this year. (For a fun extra...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/local-content-ideas</link><guid isPermaLink="false">6a58e4ae48b343e14f13236f</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 05 Aug 2026 13:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_6e1588cf16ec43d1888cb1bc9d142051~mv2.jpg/v1/fit/w_1000,h_835,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Great Email Breakdown: Nature Bee Launch Announcement Email]]></title><description><![CDATA[The time has come to announce your exciting new launch. You’ve made the product, taken the photos, and teased it on social media. The only thing left to do is tell the world via a carefully created announcement build-up. One of the best ways to do this is via your email list. These are your most engaged customers, the ones who wanted to hear from you enough to share their email. You want them to be in the loop and ready to buy when your product drops. Today, we’re looking at a real launch...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/great-email-breakdown-nature-bee-launch-announcement-email</link><guid isPermaLink="false">6a3bfb5171cf60b93b259eaa</guid><category><![CDATA[Email Copywriting]]></category><pubDate>Wed, 22 Jul 2026 13:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_1e83fec3de8c4aa382e74b06c9b0060b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[8 Types of Content Marketing to Try for Your Small Business]]></title><description><![CDATA[It's quiz time. Which of the following is considered content marketing? A) Writing blog posts B) Sending marketing emails C) Posting Instagram reels D) Making educational YouTube videos E) All of the above If you answered E, you're correct! Content marketing is an umbrella term for a lot of different strategies that all relate to posting content online in order to grow your business. Think of it like exercise. You could do Pilates, yoga, or weight lifting and still be working out. They're...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/types-of-content-marketing</link><guid isPermaLink="false">6a3bee05a6b1dcc288e2d7da</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 08 Jul 2026 13:00:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_a4d09e142c314fdfa93fab6f411ec046~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[How to Complete a Mid-Year Marketing Review in 5 Simple Steps]]></title><description><![CDATA[We’ve hit the halfway point of the year, so you know what that means. It’s time to do a mid-year marketing review! I know it’s not the most fun thing in the world. But it’s vital to help you see how your marketing is doing and how you can crush your goals in the second half of the year. It might seem like a big, scary task. That’s why I’m sharing my super simple 5-step process for a mid-year marketing review. This is exactly what I do for my business, so I can roadmap the rest of my year....]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/mid-year-marketing-review</link><guid isPermaLink="false">6a15a7f491c391c50340b326</guid><category><![CDATA[Small Business Marketing]]></category><pubDate>Wed, 17 Jun 2026 13:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_4243cab68d2d48c1b648641cbe0c6452~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Want Your Posts to Rank Better? Try This Content Writing Tip]]></title><description><![CDATA[Getting your blog posts to rank well in Google is hard. There’s no easy way to rocket to the top of search and gain the coveted #1 spot. That being said, there are tactics you can use to increase your chances of ranking well. Beyond things like having a reputable website, using the right keywords, and publishing content consistently, there's one strategy I return to time and time again. In this post, I'm sharing my top content writing tip to rank better in search. Of course, I can't guarantee...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/content-writing-tip-to-rank-better</link><guid isPermaLink="false">6a107089a2438924d10cc6b8</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 03 Jun 2026 13:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_f758063271df4a5f81d66520f0f0e323~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Everything You Need to Know About Small Business Content Marketing]]></title><description><![CDATA[So, you’ve decided to invest in content marketing for your small business. That’s a great step, and I applaud you. But now you're wondering: how do I do that? When you’re starting to dip your toes into the content marketing world, it can be overwhelming. There are so many terms, methods, and metrics people claim you absolutely must know. It can make beginners back away slowly before they even give it a chance. I’m here to tell you that content marketing isn’t as complicated as you think....]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/small-business-content-marketing</link><guid isPermaLink="false">6a0c7874cb0791383ebfe167</guid><category><![CDATA[Small Business Marketing]]></category><pubDate>Tue, 26 May 2026 14:49:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_d8c94b9152494618926f1d1f886e70e0~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Poor Email Breakdown: Lady Black Tie Promo Email]]></title><description><![CDATA[Promotion emails are a good thing to include in your email marketing strategy. They help keep your products in front of customers and drive sales even if the items you're promoting aren't new and shiny. However, you need to do it right, or they can end up turning people off rather than getting them to buy. Unfortunately, I have an example of an email that did just that for me. In this post, we’ll break down this product promotion email from Lady Black Tie and what they did wrong. As a...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/poor-email-breakdown-lady-black-tie-promo-email</link><guid isPermaLink="false">69ea2dc7a4befc7c9f39accf</guid><category><![CDATA[Email Copywriting]]></category><pubDate>Wed, 20 May 2026 13:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_4da8af2ccb9d42bebb7657820f151594~mv2.jpg/v1/fit/w_1000,h_664,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[This Is How to Use CTAs in Your Small Business Marketing]]></title><description><![CDATA[CTAs are a vital part of your marketing. Which is why it’s shocking to me how many small businesses fumble them. They're boring. They're basic. Or worse, they don’t exist at all. Does this sound familiar? Well, don’t panic. The sooner you start working to fix your CTAs, the sooner you'll see improved results from them. In this post, you'll learn all about using CTAs for small businesses. We’ll look at what they are, why you need them, and how to properly use them in your marketing for better...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/ctas-for-small-businesses</link><guid isPermaLink="false">69ea23a699787239a663a508</guid><category><![CDATA[Small Business Marketing]]></category><pubDate>Wed, 06 May 2026 13:00:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_fd676f9d8a5c46518f4419c3fc26892e~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Your Business Needs a Welcome Email, and Here’s Why]]></title><description><![CDATA[Does your small business have a welcome email?

In short: yes. A welcome email (or even a welcome sequence) is an integral part of email marketing for businesses of all sizes.]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/do-you-need-a-welcome-email</link><guid isPermaLink="false">69c5585d653657f03d5ff3fc</guid><category><![CDATA[Email Copywriting]]></category><pubDate>Wed, 22 Apr 2026 13:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_3ddcd5aa4e7c4ec895ebbd0d1ba3d85d~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[How to Actually Use a Content Calendar for Your Small Business]]></title><description><![CDATA[I've said it before, and I'll say it again- if you want your business blog to actually see results, you need a content calendar. But how do you actually use one? There are loads of posts online about creating a content calendar. But very few of them tell you how to integrate it into your content planning process. Setting one up is great, but if you don't use it, it's worthless. If that's your quandary, have no fear. I'm here to show you how to use a content calendar, based on my own...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/how-to-use-a-content-calendar</link><guid isPermaLink="false">69c550b73e56773b3bf28ca9</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 08 Apr 2026 13:00:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_de87cfdeee4d4379ab9987ee0052a79f~mv2.jpg/v1/fit/w_1000,h_668,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Great Email Breakdown: Raena Stones Jewellery Restock Email]]></title><description><![CDATA[Selling out of something is exciting when you’re a small business owner. It means people really liked your products! If the item was particularly popular, you may decide to make more of the product to sell. But people won't buy it unless you tell them there are more available. Enter the restock email . It's exactly what it sounds like. An email telling people that you restocked a product and encouraging them to buy, especially if they missed out last time. Today, we’re looking at a real...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/great-email-breakdown-raena-stones-restock-email</link><guid isPermaLink="false">699732727b02767d8664ec4d</guid><category><![CDATA[Email Copywriting]]></category><pubDate>Wed, 18 Mar 2026 13:00:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_bc43f5d99bec47da812e450db510f17b~mv2.jpg/v1/fit/w_1000,h_666,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[15 Small Business Content Marketing Tools I Swear By as a Professional Writer]]></title><description><![CDATA[Tools are an important part of any business. They make tasks easier and your life less stressful. At least, that’s what they’re supposed to do. But we’ve all sunk time and money into a tool that ended up being useless or even detrimental to our business. This can make us overly cautious about trying a new tool, even if it looks perfect for our business. How can you really know if it'll help or hinder you? That’s why I wanted to share my favorite small business content marketing tools with you...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/small-business-content-marketing-tools</link><guid isPermaLink="false">699723614c11d313e89821af</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 04 Mar 2026 14:00:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_e09f90cc414e4ea09b6097a294dae065~mv2.jpg/v1/fit/w_1000,h_750,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[How to Create a Small Business Marketing Plan in 5 Easy Steps]]></title><description><![CDATA[I don’t know about you, but for me, making a goal is easy. Coming up with a plan to achieve it? Not so much. The bigger the goal, the harder it is to figure out where to start. The longer you try to figure it out, the more impossible it seems. And as the saying goes, a goal without a plan is just a dream. In the past, I've especially struggled with creating plans for my business marketing. Creating goals like “get more customers” is awesome, but how do you put that into action? The good news...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/how-to-create-a-small-business-marketing-plan</link><guid isPermaLink="false">69724959ab08e1a85c335d3e</guid><category><![CDATA[Small Business Marketing]]></category><pubDate>Wed, 18 Feb 2026 14:00:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_3e5c661661cd428db92925836fb1dc43~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[How to Blog Consistently: 8 Tips for Small Business Owners]]></title><description><![CDATA[One of the biggest mistakes  I see small businesses making with their blogs is not blogging consistently. One month, they might upload three posts. Another, they only upload one, that’s just an update about an upcoming craft fair. Then, three months go by before they write another one. If this were your personal blog, that would be totally fine. But it’s not. Your blog is a part of your marketing strategy, so like with all other strategies, you need to be consistent with it. That’s why in...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/how-to-blog-consistently</link><guid isPermaLink="false">6972400eaffc20191ac10ca8</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 04 Feb 2026 14:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_1f19808cf6794a9090ffef9b04e41d0b~mv2.jpg/v1/fit/w_1000,h_750,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[Great Email Breakdown: OMJ Service Offer Email]]></title><description><![CDATA[Do your customers know what you do? It may sound like a silly question, but many businesses forget to actually explain what it is they do in a clear, straightforward manner. Believe me, I’ve been guilty of making this mistake myself. Learning to explain your service offerings in a sentence or two is an important part of running a business. Once you’ve got that nailed down, you can use it anywhere from social media to your website. I recently got an email from OMJ, a custom clothing brand,...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/great-email-breakdown-omj-service-offer-email</link><guid isPermaLink="false">694562e774d5a82740d35f04</guid><category><![CDATA[Email Copywriting]]></category><pubDate>Wed, 21 Jan 2026 14:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_a45a63ad9bc643d6a74dfcdd62639068~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[How to Use Local SEO Blogging for Your Small Business]]></title><description><![CDATA[For many small businesses, a good chunk of their business comes from local customers. Whether you have a brick-and-mortar shop or attend craft markets throughout the year, your location is integral to your business. If this sounds like you, you've probably already worked hard to incorporate local SEO into your website so you can get even more customers from nearby areas. But did you know you can use local SEO on your blog as well? In this post, we’re going to look at how you can use local SEO...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/how-to-use-local-seo-blogging</link><guid isPermaLink="false">69455bd574d5a82740d351e3</guid><category><![CDATA[Content Writing]]></category><pubDate>Wed, 07 Jan 2026 14:00:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_b3d9a57463314b89b5a3f35dc46d6460~mv2.jpg/v1/fit/w_1000,h_994,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item><item><title><![CDATA[5 Things Small Business Owners Can Do to Prepare Their 2026 Marketing]]></title><description><![CDATA[2026 is just around the corner. I know, I can’t believe it, either. As we come to the end of December, most of us are already looking ahead to next year. We’re dreaming about where the next 365 days will take us and (hopefully) creating plans to make those dreams come true. As we reach the end of 2025, you need to spend time reviewing how the year went. Especially in the marketing department, because that's how you actually, you know, get sales. If you're not sure where to start, I’m sharing...]]></description><link>https://rachelmeyerfreelance.wixsite.com/copywriter/post/2026-small-business-marketing</link><guid isPermaLink="false">691f2bdae76070b60dc6d6f6</guid><category><![CDATA[Small Business Marketing]]></category><pubDate>Wed, 17 Dec 2025 14:00:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/77dac7_55f1fdbf0ae84805b0831ff023df6077~mv2.jpg/v1/fit/w_1000,h_750,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Meyer</dc:creator></item></channel></rss>