Does this sound like you? You’ve gone all in on the content marketing game, excited by promises of reaching more customers and building stronger relationships. You’ve thrown everything you've got at it for several months, maybe even a year. But you aren’t seeing the results you were promised, and now you’re discouraged. Before you throw in the towel on this whole “content marketing” thing, pause for a moment and take a deep breath. It might just be that your content strategy

Getting your blog posts to rank well in Google is hard. There’s no easy way to rocket to the top of search and gain the coveted #1 spot. That being said, there are tactics you can use to increase your chances of ranking well. Beyond things like having a reputable website, using the right keywords, and publishing content consistently, there's one strategy I return to time and time again. In this post, I'm sharing my top content writing tip to rank better in search. Of course,

Promotion emails are a good thing to include in your email marketing strategy. They help keep your products in front of customers and drive sales even if the items you're promoting aren't new and shiny. However, you need to do it right, or they can end up turning people off rather than getting them to buy. Unfortunately, I have an example of an email that did just that for me. In this post, we’ll break down this product promotion email from Lady Black Tie and what they did wr

CTAs are a vital part of your marketing. Which is why it’s shocking to me how many small businesses fumble them. They're boring. They're basic. Or worse, they don’t exist at all. Does this sound familiar? Well, don’t panic. The sooner you start working to fix your CTAs, the sooner you'll see improved results from them. In this post, you'll learn all about using CTAs for small businesses. We’ll look at what they are, why you need them, and how to properly use them in your mark

One of the biggest mistakes I see small businesses making with their blogs is not blogging consistently. One month, they might upload three posts. Another, they only upload one, that’s just an update about an upcoming craft fair. Then, three months go by before they write another one. If this were your personal blog, that would be totally fine. But it’s not. Your blog is a part of your marketing strategy, so like with all other strategies, you need to be consistent with it.

Do your customers know what you do? It may sound like a silly question, but many businesses forget to actually explain what it is they do in a clear, straightforward manner. Believe me, I’ve been guilty of making this mistake myself. Learning to explain your service offerings in a sentence or two is an important part of running a business. Once you’ve got that nailed down, you can use it anywhere from social media to your website. I recently got an email from OMJ, a custom cl

Blog posts are a great long-term marketing strategy. Once published, they bring in traffic for months or years to come. But did you know that you shouldn’t just publish and forget about your blog posts? Instead, you should periodically update them to remain relevant and helpful. It’ll take a little time on your part. But if you schedule this task regularly, your content will remain valuable for years. In this post, you’ll learn how to update old blog posts for your small busi