Does this sound like you? You’ve gone all in on the content marketing game, excited by promises of reaching more customers and building stronger relationships. You’ve thrown everything you've got at it for several months, maybe even a year. But you aren’t seeing the results you were promised, and now you’re discouraged. Before you throw in the towel on this whole “content marketing” thing, pause for a moment and take a deep breath. It might just be that your content strategy

It's quiz time. Which of the following is considered content marketing? A) Writing blog posts B) Sending marketing emails C) Posting Instagram reels D) Making educational YouTube videos E) All of the above If you answered E, you're correct! Content marketing is an umbrella term for a lot of different strategies that all relate to posting content online in order to grow your business. Think of it like exercise. You could do Pilates, yoga, or weight lifting and still be working

So, you’ve decided to invest in content marketing for your small business. That’s a great step, and I applaud you. But now you're wondering: how do I do that? When you’re starting to dip your toes into the content marketing world, it can be overwhelming. There are so many terms, methods, and metrics people claim you absolutely must know. It can make beginners back away slowly before they even give it a chance. I’m here to tell you that content marketing isn’t as complicated a

Tools are an important part of any business. They make tasks easier and your life less stressful. At least, that’s what they’re supposed to do. But we’ve all sunk time and money into a tool that ended up being useless or even detrimental to our business. This can make us overly cautious about trying a new tool, even if it looks perfect for our business. How can you really know if it'll help or hinder you? That’s why I wanted to share my favorite small business content marketi

2026 is just around the corner. I know, I can’t believe it, either. As we come to the end of December, most of us are already looking ahead to next year. We’re dreaming about where the next 365 days will take us and (hopefully) creating plans to make those dreams come true. As we reach the end of 2025, you need to spend time reviewing how the year went. Especially in the marketing department, because that's how you actually, you know, get sales. If you're not sure where to st

Content marketing is one of the most talked-about methods of marketing your small business. Everyone says you should have a blog , a...

Google Featured Snippets are the most coveted spot on page one. They sit at the top of search results (or they did until AI took over),...