Who doesn’t love launching something new? There's nothing cooler than finally releasing that product you’ve spent so much time creating. It's only topped by seeing people use and enjoy it. But before you release your new product, you need to figure out how you’re going to promote it when launch day comes. Since I'm an email copywriter, I might be biased, but your email list is one of the first and best places to announce it. Email subscribers are the most engaged segment of y

Email marketing gives a lot of small business owners the ick because they think all you do is sell, sell, sell. Some people and...

There’s nothing like the feeling of creating a product that sells out quickly, in days or maybe even hours of launch. But the downside is...

When was the last time you remember enjoying a marketing email, even if it was from a brand you love? Emails from companies and brands...