I don’t know about you, but for me, making a goal is easy. Coming up with a plan to achieve it? Not so much. The bigger the goal, the harder it is to figure out where to start. The longer you try to figure it out, the more impossible it seems. And as the saying goes, a goal without a plan is just a dream. In the past, I've especially struggled with creating plans for my business marketing. Creating goals like “get more customers” is awesome, but how do you put that into actio

Next year is just around the corner. It's time to start planning your yearly business goals if you haven’t already. An important...

Email is one of the best marketing tactics you can invest in. But it’s also a world filled with mysterious terms like ROI, segmentation,...