Does your small business have a welcome email? In short: yes. A welcome email (or even a welcome sequence) is an integral part of email marketing for businesses of all sizes.

Everyone who has an email list should have a welcome email. They're vital for making new subscribers feel welcome, sharing important...

Pop quiz : Can you send a welcome email to new subscribers without a discount inside? If you answered yes, you’re right! Have a cookie....

Email copy is often overlooked and undervalued. But good email copy can be the difference between getting sales and going straight to the...

A welcome email is the first communication you send to new subscribers. It introduces them to you and your brand, explaining what you’ll...